So, as recommended in the previous article, you’ve decided to try and acquire more images from your members to build up an asset bank of images. How do you approach it from a technical and communication perspective? I’d say, keep […]
A big bank of images is crucial for your region, for both your DMO and tourism operators to showcase your collective stories. Operators are out there taking 100s (possibly 1000s) of images every week but have no easy way to […]
I was involved in the development of an Industry Vision and Industry Development Plan for a small coastal Borough, Queenscliff (Queenscliff and Point Lonsdale), in Victoria. During the insights gathering process we interviewed businesses throughout the towns. We asked the […]
Whether your a tourism business or a destination marketing organisation, projects arise. A new website. A refresh of the marketing material. A re-brand. A campaign. Reviewing the visitor experience. The list could as infinite as the jobs seem to be. […]
If there’s one thing good that came out of 2020 it will go down as the year that Tourism Boards & Destination Marketing Organisations started to pay more attention to the needs of their operators. Pre 2020, DMOs were the […]