We’re all subscribed up to our eyeballs on various products and services.
Netflix. Stan. Quickbooks. Xero. Dropbox. Office. Adobe.
The list goes on.
It’s in our personal life and at work.
Subscription overwhelm is coming.
There’s going to be a time when consolidation happens, either within the industry or by consumers.
Consumers will cull. And then, they will cull for the business too.
Is a subscription with your DMO irreplaceable? It is your job to make it; or come up with a different business model.