I was at an tourism industry event in my home region. I was having a great conversation with someone I hadn’t met before. This wasn’t at all unusual. The DMO has a pretty big member base, and you do tend […]
Your best source of new members, is current members. They are connected within the industry, and they already know, like and trust you. Furthermore; people want to buy, but they don’t want to be sold to. So what your members […]
In my 20s I lead a local art and craft wholesalers through a significant growth period in the business. If you’ve ever experienced that in a small to medium-sized business, you’ll know just how challenging it can be, but also […]
The majority of your publically available industry website content is not for existing members. It is for potential members yet to commit to you. Address these four questions to significantly increase your conversion on your website. Would a first-time visitor […]
Imagine if your members had a membership card (or app). And that card could be used to access special offers and discounts at other participating member businesses. So they; improve awareness of their business among members connect and collaborate with […]
Goals and objectives are often confused but both are very important ideas that need to be used and integrated to have a clear picture and plan, of where you are trying to take an organization or business. I’ve been working […]
What if all businesses that served your visitor, automatically qualified to be a member? How would that change your organization? I have always found it interesting this push and pull between the need for Destination Marketing Organisations to represent the […]
If I’m a tourism operator running a business in your region, what you (the DMO) want is not important to me. For the most part, the majority of your members don’t care that you need a strong membership base to […]