Are webinars worth the time and investment?
In mid-2018 my wife and I finally made a decision 6 years in the making; to prepare our lives to sell up and tour Australia with our two girls in a caravan. When Covid hit in early 2020 it really […]
How to attract record attendees to training, even if you have tried everything and failed.
In 2019 I used the messaging framework I talk about in this post to develop the marketing messaging to help attract event attendees to this workshop session I ran for Tourism Geelong Bellarine. For that session, we attracted nearly 90 […]
Packaging. Should you be helping operators, and do they even care?
I was involved in the development of an Industry Vision and Industry Development Plan for a small coastal Borough, Queenscliff (Queenscliff and Point Lonsdale), in Victoria. During the insights gathering process we interviewed businesses throughout the towns. We asked the […]
Steal this EMAIL TEMPLATE to drastically improve the value your members get from in-person presenters.
Have you ever had a guest presenter speaking to your industry operators, who have just really missed the mark? Perhaps they made it all about themselves and forgot that the businesses represented in the audience are the real heroes in […]